Press & Media

Everything editors need
to feature Floafers — fast.

Brand story, downloadable assets, product picks, affiliate links, and sample requests. Built for commerce editors, roundup writers, and affiliate partners who cover family, travel, and lifestyle.

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Floafers family lifestyle
4.7★
from 20,000+ verified customers
$30–$65
Gift & roundup price range
Toddler → Adult
Full family sizing — one brand
Water-ready + Washable
Non-slip · Breathable
Brand Story
Floafers family in action

"Floafers is the shoe parents trust and kids actually want to wear. Slip-on. Water-ready. Washable. Built for the days that don't slow down."

We make family footwear for real family life — the airport security line, the beach, the school run, and everything in between. No laces to tie. No battles at the door. One shoe that handles whatever the day becomes.

Floafers fills a space no major brand had claimed: functional, family-ready footwear at a price that makes sense. EVA construction that's lightweight enough to forget you're wearing it, durable enough for the playground, and water-ready enough for the pool. The shoe parents come back for every size-up.

Our customers are families in motion. The parents who need one shoe that handles everything. The kids who want to pick their own footwear and actually wear it. We built Floafers for both of them.

Quick Facts for Editors
Founded 2017
Category Family EVA Footwear
Price Range $30 – $65
Sizes Toddler 6 through Adult 15
Material Lightweight EVA
Channels DTC · Amazon · Select Retail
Ships US Free over $80 · International available
Affiliate Available via Skimlinks
Samples Available for editorial review
Press Contact press@floafers.com
Editorial Angles

Where Floafers Fits
Your Stories

Six roundup categories where Floafers earns its spot — and the hook to use when you include us.

Family Travel

Best Kids Shoes for Travel

Slip-on for security lines. Lightweight enough for a carry-on. Beach-to-dinner versatile. Floafers handles the whole trip — no outfit changes required.

Back to School

Back to School Picks

Kids put them on themselves. Durable enough for the playground, presentable enough for class. No laces. No morning battles. Just out the door.

Summer

Summer Family Essentials

Water-ready, quick-dry, and rinse-clean in seconds. The family shoe that survives the pool, the beach, and the backyard — and looks fine doing it.

Gift Guides

Holiday & Gift Guide Picks

Under $65. Available in coordinated family colorways across kids and adults. Ships fast. A practical gift that actually gets worn all year.

Active Families

Best Shoes for Active Kids

Lighter than leather. Tougher than canvas. Handles the trail, the tide pool, and the school playground without a second thought.

Parenting

One Less Battle Every Morning

Kids choose them. Kids wear them. Kids put them on themselves. One less decision in the morning routine — for parents and kids both.

Top Picks for Editors

The Products That Earn Their Place in Roundups

Four products built for editorial coverage. Each includes a paste-ready description, affiliate link, and Amazon option.

Most used by editors: ✈️ Best for Travel → Kids Loafer ☀️ Best for Summer → Slides 🎁 Best for Gifting → Family Set 🏃 Best for Active Kids → Kids Loafer
Blue colored floafers
Kids · Best Seller

Kids Prodigy Driver

From $45

The slip-on loafer kids actually want to wear — polished enough for outings, tough enough for play.

  • 🟢 Easy on/off — no laces, no fuss
  • 💧 Water-friendly — perfect for spills, puddles, and everyday wear
  • 🛞 Non-slip sole — built for all-day play and grip
Best for:

School days · Travel · Playdates · Dressy-casual outfits · Everyday wear

Editor Copy — Paste into article
A lightweight, water-friendly loafer kids can slip on themselves — easy to clean, comfortable, and designed to keep up from the classroom to the playground.
View Product View on Amazon
Blue colored floafers
Men's · Editor Pick

Men's Country Club Driver

From $55

The travel loafer that earns its passport stamp.

  • 👟 Slip-on loafer silhouette — polished enough for dinner
  • ⚡ Lightweight EVA — under 200g per shoe
  • 🌊 Water-resistant — from boat deck to bar
Best for:

Travel roundups · Summer essentials · Mens gift guides

Editor Copy — Paste into article
The Floafers Country Club Driver for men is a waterproof slip-on loafer designed for effortless style and everyday comfort. Lightweight, antimicrobial EVA foam with a non-slip rubber sole — easy to clean, durable, and ready for anything.
View Product View on Amazon
Blue colored floafers
Women's · Staff Pick

Women's Posh Driver

From $55

Comfort you can actually wear outside the house.

  • 👟 Slip-on ease — on and off in seconds
  • ⚡ Packable — fits flat in any carry-on or bag
  • 🌊 Water-ready — beach, pool, or lake day
Best for:

Summer picks · Travel essentials · Womens gift guides

Editor Copy — Paste into article
The Floafers Posh Driver is a waterproof slip-on loafer for women. Lightweight, antimicrobial EVA foam with a non-slip rubber sole — designed for everyday wear, easy to clean, and built with a more elevated look and feel.
View Product View on Amazon
Blue colored floafers
Kids · Bundle

Kids Scout Boot

From $60

A rain boot built for real-life kid adventures —light, easy, and made for puddle days.

  • 🌊 Water-friendly and quick-drying
  • 🦶 Cushioned footbed with built-in support
  • ⚡ Slip-resistant, scuff-resistant soles
Best for:

Rainy days · School runs · Outdoor play · Travel · Everyday wear

Editor Copy — Paste into article
A lightweight rain boot kids can slip on themselves — waterproof, easy to clean, and made for puddle-jumping, playground adventures, and everything in between.
View Product View on Amazon
Ready to Use

Copy + Paste Brand Snippets

Drop these directly into your roundup, feature, or editorial without editing. All approved by the Floafers team.

Short Brand Description

Floafers makes slip-on family footwear built for families in motion. Lightweight, water-ready, and washable — the shoe parents trust and kids actually want to wear.

Copy Text
Commerce / Roundup Description

Floafers are lightweight EVA slip-ons available in kids, mens, and womens sizing — starting at $35. No laces, water-ready, and washable. A natural fit for family travel, back-to-school, and seasonal roundups.

Copy Text
Family Travel Angle

Built for the days that don't slow down — Floafers slip on at airport security, dry out at the beach, and look fine at dinner. One shoe for the whole family. One less thing to pack.

Copy Text
Press Assets

Everything You Need,
Ready to Download

Hi-res product images, lifestyle photography, brand logos, and a one-page fact sheet. No login required.

A preview of available lifestyle photography — all cleared for editorial, print, online, and social use.

Woman wearing blue Floafers loafers lifestyle shot Kids wearing blue Floafers by the pool Brown Floafers loafer lifestyle shot
Product Images

Hi-res product photography on white backgrounds. All SKUs, print-ready.

Best for:

Roundups, online shopping features, print callouts

View Folder
Lifestyle Photography

Family and lifestyle imagery. Kids and adults in real settings, on-brand.

Best for:

Online stories, social coverage, editorial features

View Folder
Brand Logo Pack

Floafers wordmark in SVG, PNG, and EPS. Light and dark versions included.

Best for:

Co-branded editorial, sponsored features, press acknowledgements

View Folder
Brand Fact Sheet

One-page PDF with brand story, product overview, key facts, and press contact.

Best for:

Research, quick-reference, editorial background

View Folder
Affiliate Program

Built for Commerce Publishers.
Earn on Every Family That Shops.

Floafers is a natural fit for commerce editors and affiliate publishers covering family, travel, parenting, and seasonal lifestyle. Accessible price point. Broad use cases. And a repeat-purchase dynamic that works — because kids size up, and families come back.

Floafers is monetized via Skimlinks and AvantLink. Publishers can link to any product or category page and earn commission automatically—no custom links required.

Request a Sample First
15%
Skimlinks Commission
30
Day cookie window
$75
Average order value
3-5d
Application review time
Program Details
Platform: Skimlinks
Approval: Within 3-5 business days
Best for: Editorial · Roundups · Reviews · Newsletters · Creator content

Why Floafers Converts

Accessible Spot for Any Roundup

Starting at $35 with a $75 AOV — impulse-friendly, gift-appropriate, and under the threshold that makes family readers hesitate.

Four Editorial Seasons Built In

Summer travel. Back to school. Holiday gift guides. Spring family content. Floafers earns placement in every seasonal calendar without repositioning.

High Repeat Purchase — Kids Size Up

Kids size up every 6–12 months. Families that buy once return seasonally. One placement generates long-term affiliate value without new coverage.

Multi-Use: Travel, School, Water

One shoe covers the airport, the playground, the pool, and the beach. Broad use cases mean broader reader fit and fewer editorial constraints.

Editorial Planning

Upcoming Editorial Moments

Plan ahead. Here's where Floafers fits your seasonal calendar — and the story angles that work.

April – August

Summer Travel Season

The highest-volume editorial period for family and travel content

Floafers are water-ready, packable, and versatile enough for every day of a family trip. A natural fit for any travel round-up or summer essentials guide.

Best Travel Shoes Summer Essentials Family Packing Lists Pool + Beach Picks
July – September

Back to School

The second-biggest retail editorial moment for kids content

Easy on/off, durable enough for the playground, and priced right for parents stocking up. Floafers land on every practical back-to-school list.

Back to School Picks Best Kids Shoes Playground Ready Morning Routine Wins
October – December

Holiday Gift Guides

Peak affiliate revenue season for family lifestyle publishers

Coordinated family colorways, accessible price points, and ships fast — Floafers are built for gift guides. Kids, adults, and families covered in one brand.

Holiday Gift Guide Gifts for Kids Family Gift Sets Under $65 Picks
Sample Requests

Get Product for Review
or Editorial

We send samples to editors, journalists, bloggers, and content creators working on relevant editorial stories — family, travel, seasonal lifestyle, and parenting coverage. Fill out the form and we'll be in touch within 48 hours.

Affiliate and editorial partners are prioritised for timely requests. If you're already in our affiliate program, note it in your submission.
✓  Response within 48 hours
✓  Product ships within 5 business days of approval
✓  No return required for editorial samples
Already a partner? Email us directly at press@floafers.com for faster handling.

We use your information only to process your sample request. We don't sell or share your data.

Get in Touch

Press Contact

A direct line — not a ticketing system. We respond to all press inquiries within 48 hours.

Email press@floafers.com

Press Inquiries

Editorial stories, interview requests, brand questions, product information, and general press.

Affiliate & Partnerships

Affiliate program questions, partnership proposals, collaboration inquiries, and custom placement opportunities.

Samples & Assets

Sample requests, asset questions, custom image requests, and rush editorial needs.