A Letter from Larry Paparo, CEO
Welcome and thank you for joining the Floafers family — a fresh, fun twist on today’s must-have foam footwear that will have you swapping out your old shoes for our uniquely comfortable styles. We look forward to becoming your destination for these colorful, casual, carefree looks.
Modernizing the foam shoe space has been the most exciting venture of my 30-plus-year career in the footwear industry. Now as CEO and President of Floafers, I’m bringing you a collection of versatile, affordable styles inspired by everyone’s favorite silhouette — the loafer. In fact, our name says it all — loafers that float.
Our brand pays homage to the sophisticated moccasins of status global brands. Made of antimicrobial EVA foam, Floafers follow the natural contours of the foot for enhanced comfort, while mini pods in the footbed gently cradle and massage the foot. Underneath, there is a durable rubber outsole that provides traction and a bit of bounce. Always keeping wellness in mind, the uppers feature ventilation ports to allow for steady air flow and water to drain. And Floafers are easy to clean with soap and water.
Floafers are as versatile as they are comfortable. Slip them on at the start of the day and you won’t kick them off until evening. Their sophisticated styling makes them the perfect footnote at the office and school. And they’re ideal for weekend wear at the beach or water park.
The buzz around Floafers has been building quickly. We’re currently collaborating with a range of brands for a series of exclusive collections. Mossy Oak, Muddy Girl, Robert Stock, Crayola, and Lifeguard, are just a few of our partners.
We also recognize the importance of giving back to communities around the country. We are currently partnering with the American Cancer Society (ACS), donating a portion of proceeds from our women’s Posh style with ribbon motif to support cancer awareness. In addition, we’ll be participating in ACS walking events during Breast Cancer Awareness Month in October, providing shoes to participating teams.
While we always welcome and appreciate your business at Floafers.com, you can also find our shoes at retailers nationwide including major department stores, chains, independents, and online.
Floafers, it’s where foam meets fashion!
CEO and President